www2016The final program for the workshop at the 25th International World Wide Web conference is ready. We’ll be in Room 520F, see you in Montreal!


9:00 – 9:20 Welcome & Introduction
9:20 – 10:20 Invited Talk – Mihajlo Grbovic (Yahoo Labs)
10:20 – 10:30 Lightning Round – Posters
10:30 – 11:00 Tea Break with Posters (Room 517AB – Tradeshow Area)



11:00 – 12:00 Main Track Presentations
12:00 – 12:30 Social Sciences Track Presentations
12:30 – 14:00 Lunch Break


14:00 – 14:30 Social Sciences Track Presentations
14:30 – 14:45 NEEL Challenge Sponsor presentation
14:45 – 15:30 NEEL Challenge Presentations
15:30 – 16:00 Tea Break with Posters (Room 517AB – Tradeshow Area)


16:00 – 16:30 Poster Session
16:30 – 16:45 NEEL Challenge Results
16:45 – 17:00 Awards and Closing

Session I  –  9:00  –  11:00    Invited Talk & Poster Presentations

9:00 – 9:20 Welcome & Introduction
9:20 – 10:20 Invited Talk – Mihajlo Grbovic (Yahoo Labs)

  • Leveraging Blogging Activity on Tumblr to Infer Demographics and Interests of Users for Advertising Purposes
    Mihajlo Grbovic, Vladan Radosavljevic and Nemanja Djuric

10:20 – 10:30 Lightning Round – Posters

The influence of internet communities on communication-social processes in the networked environment.


The structure and dynamics of online communities reveal, expand and transform the possibilities for social and business networking, by implementing the new technological solutions. Internet communities represent different web applications and social networking sites that in addition to social and media context, aim at the most important communication performance: the interaction. In this dissertation, the technological and organizational structure of the internet communities were explored, in addition to the description of communication processes, their structure and communication conventions. The aim is to present a typology of the internet communities in Serbia, by the content analysis, online surveys and semi-structured interviews as methods for the empirical research. The focus of this work is to explore the representation and use of the internet and web services, as well as the emergence of the internet communities and exploration of communication opportunities that new digital technologies provide in everyday communication and the academic community. In addition to a better understanding of global communication and participation of organizational systems and individuals from Serbia in a given process, this study aims to show the importance and inevitability of new digital communication technologies in everyday communication, in modern education and in science. By deploying theories of digital communications and sociology of web, as well as the empirical evidence – in the thesis attention will be paid to the possibilities of application of internet technologies in the area of higher education. Through the categories of new sociability and networked community, the processes of collaboration and interaction are explored, and communication possibilities in the internet communities in Serbia are tested.  New phenomena that emerge in the communication and collaboration practices in an advanced intelligent system, such is a higher education community, will be analysed and presented.


Internet communities, social networks, communication processes, digital inequalities, usage of internet in higher education, digital divide


Last week, I defended my doctorate, a five year old research in the form of dissertation on the Armistice Day (ironic coincidence or not) 11.11.2015. It included a dissertation talk, a defense at the Faculty of